Sounds great, right? Pay just a buck a beer? After all, who wouldn’t want to enjoy a beer for less than it takes to buy a coffee? Well, that’s exactly what Ontario beer drinkers have been promised by the new Premier, Doug Ford, following a campaign promise he ran on. But is the offer as good as it seems? Not so fast. Following the announcement, craft brewers and craft beer drinkers alike swiftly pushed back on the notion, citing how much it costs to brew quality beer, along with employee costs, overheads, marketing, and more. In this week’s Marketing on Tap podcast, we discuss the buck a beer backlash, why it shows how key it is to build loyalty and brand advocacy, and why truth in marketing is so important in the long run when combating quick buck campaign ideas. Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic.