As research continues to show, social media addiction is a growing problem, and one that's causing serious problems when it comes to our mental and physical health.
But whose responsibility is it to find a solution to this growing issue - the networks and users of them, or do marketers have a responsibility on how they use tactics like gamification of products to instil further desire?
In this week's episode of Marketing on Tap, we start the conversation around the long-term effects of social media addiction, and ask how we can turn the tide back before it's too late. Look out for more discussions on this in future episodes.
Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic.