In today's mobile first world, you might think outdoor ads and billboards are yesterday's news. But someone forgot to tell DOOH, or digital out of home advertising.
With the news that Netflix paid $150 million for a DOOH ad to attract new talent, and four of the 10 largest spenders on billboards being Apple, Google, Amazon, and Netflix, perhaps mobile first isn't completely the way to go.
In this week's episode of Marketing on Tap, we look at how digital out of home advertising continues to drive impressive revenue, and what that means for brand advertisers and marketers.
Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic.